Primrose | Vintage Floral V-Neck Midi Dress
Primrose | Vintage Floral V-Neck Midi Dress
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A pretty floral for the easy summer days
This is the dress you reach for when it's warm and you want to look lovely without thinking about it. A soft vintage floral on a light base, a flattering V-neck, and short sleeves that cover the top of the arm. It falls to a comfortable midi length and skims rather than clings.

A flattering V-neckline The V opens softly at the front, lengthening the neck and keeping the look feminine and easy.
Short sleeves with coverage The sleeves cover the top of the arm, so there's no need for a cardigan on a warm day.
A comfortable midi length It falls to mid-calf and moves with you, easy to walk, sit, and spend the day in.
A soft vintage floral The print has a gentle, timeless feel that suits a lunch, a garden gathering, or an afternoon out.

It's the kind of easy, pretty floral you'll pull on without a second thought all summer. Just know your stock already runs deep in florals, so this one will be competing with plenty of its neighbours for the same shopper.
Free U.S. Shipping + Order Tracking
We offer free shipping on all U.S. orders. Once your order has been processed, you’ll receive a tracking link by email so you can follow your package throughout delivery.
Tracking details are usually sent within 24–72 hours after your order has been placed.
We want you to feel confident with your purchase. If your order isn’t quite right, you may request a return within 30 days of receiving your order.
Before sending anything back, please contact our customer support team at info@madisonandivy.com with your order number and the reason for your return. This helps us review your request and provide the correct return instructions.

About Madison & Ivy
At Madison & Ivy, we curate effortless pieces for women who value comfort, elegance, and everyday versatility. From flowing dresses to refined blouses, matching sets, and easy summer sandals, every item is chosen with attention to fit, feel, and timeless style.
Our collection stays small and intentional, so every piece has a clear purpose: helping you feel feminine, confident, and put together without overthinking what to wear.